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Adobe Media and Data Science Research (MDSR) Laboratory
Adobe Media and Data Science Research (MDSR) Laboratory
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EXPERIGEN: Accelerating Social Science Research via Agentic Hypothesization and Experimentation
Data-driven social science research is inherently slow, relying on iterative cycles of observation, hypothesis generation, and …
Jishu Sen Gupta, S I Harini, Somesh Singh, Syed Mohamad Tawseeq, Yaman Kumar Singla, David Doermann, Rajiv Ratn Shah, Balaji Krishnamurthy
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EXPERIGEN: Accelerating Social Science Research via Agentic Hypothesization and Experimentation
Internalizing Heterogeneous Agents in Language Model Reasoning
LLMs are increasingly deployed as orchestrators that coordinate specialized subagents to solve complex tasks through natural language. …
S I Harini, Somesh Singh, Yaman Kumar Singla, Rajiv Ratn Shah, David Doermann, Balaji Krishnamurthy
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Internalizing Heterogeneous Agents in Language Model Reasoning
ZIPP: Zero-shot Image Personalization from Personas
Text-to-image diffusion models are increasingly deployed in creative contexts, yet remain impersonal — optimized for aggregate …
S I Harini, Somesh Singh, Yaman Kumar Singla, David Doermann, Rajiv Ratn Shah
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ZIPP: Zero-shot Image Personalization from Personas
Long-Term Ad Memorability: Understanding & Generating Memorable Ads
Despite the importance of long-term memory in marketing and brand building, until now, there has been no large-scale study on the …
S I Harini, Somesh Singh, Yaman Kumar Singla, Aanisha Bhattacharyya, Veeky Baths, Changyou Chen, Rajiv Ratn Shah, Balaji Krishnamurthy
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Long-Term Ad Memorability: Understanding & Generating Memorable Ads
A Video Is Worth 4096 Tokens: Verbalize Videos To Understand Them In Zero Shot
Multimedia content, such as advertisements and story videos, exhibit a rich blend of creativity and multiple modalities. They …
Aanisha Bhattacharyya, Yaman Kumar Singla, Balaji Krishnamurthy, Changyou Chen, Rajiv Ratn Shah
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A Video Is Worth 4096 Tokens: Verbalize Videos To Understand Them In Zero Shot

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