Adobe Media and Data Science Research (MDSR) Laboratory
Adobe Media and Data Science Research (MDSR) Laboratory
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Research
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EXPERIGEN: Accelerating Social Science Research via Agentic Hypothesization and Experimentation
Data-driven social science research is inherently slow, relying on iterative cycles of observation, hypothesis generation, and …
Jishu Sen Gupta
,
S I Harini
,
Somesh Singh
,
Syed Mohamad Tawseeq
,
Yaman Kumar Singla
,
David Doermann
,
Rajiv Ratn Shah
,
Balaji Krishnamurthy
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Project
Internalizing Heterogeneous Agents in Language Model Reasoning
LLMs are increasingly deployed as orchestrators that coordinate specialized subagents to solve complex tasks through natural language. …
S I Harini
,
Somesh Singh
,
Yaman Kumar Singla
,
Rajiv Ratn Shah
,
David Doermann
,
Balaji Krishnamurthy
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Project
ZIPP: Zero-shot Image Personalization from Personas
Text-to-image diffusion models are increasingly deployed in creative contexts, yet remain impersonal — optimized for aggregate …
S I Harini
,
Somesh Singh
,
Yaman Kumar Singla
,
David Doermann
,
Rajiv Ratn Shah
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Long-Term Ad Memorability: Understanding & Generating Memorable Ads
Despite the importance of long-term memory in marketing and brand building, until now, there has been no large-scale study on the …
S I Harini
,
Somesh Singh
,
Yaman Kumar Singla
,
Aanisha Bhattacharyya
,
Veeky Baths
,
Changyou Chen
,
Rajiv Ratn Shah
,
Balaji Krishnamurthy
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A Video Is Worth 4096 Tokens: Verbalize Videos To Understand Them In Zero Shot
Multimedia content, such as advertisements and story videos, exhibit a rich blend of creativity and multiple modalities. They …
Aanisha Bhattacharyya
,
Yaman Kumar Singla
,
Balaji Krishnamurthy
,
Changyou Chen
,
Rajiv Ratn Shah
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